:root {
  --ink: #111;
  --muted: #444;
  --rule: #c9c9c9;
  --paper: #ffffff;
}

html { font-size: 18px; }
body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: Georgia, "Times New Roman", Times, serif;
  line-height: 1.65;
}

.wrap {
  max-width: 44rem;
  margin: 0 auto;
  padding: 2.25rem 1.25rem 3rem;
}

header { margin-bottom: 1.25rem; }

.kicker {
  font-size: 0.95rem;
  color: var(--muted);
  letter-spacing: 0.04em;
  text-transform: uppercase;
  margin: 0 0 0.4rem 0;
}

h1 {
  font-size: 2rem;
  line-height: 1.15;
  margin: 0 0 0.75rem 0;
}

.lede {
  font-size: 1.05rem;
  margin: 0 0 1rem 0;
}

hr {
  border: 0;
  border-top: 1px solid var(--rule);
  margin: 1.25rem 0;
}

.cta {
  border: 1px solid var(--rule);
  padding: 1rem 1rem;
  margin: 1rem 0 0;
}

.cta p { margin: 0.3rem 0; }

a {
  color: var(--ink);
  text-decoration: underline;
  text-underline-offset: 0.15em;
}

h2 {
  font-size: 1rem;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  margin: 1.5rem 0 0.6rem 0;
}

h3 {
  font-size: 1.05rem;
  margin: 1rem 0 0.25rem 0;
}

p { margin: 0.65rem 0; }

ul {
  margin: 0.4rem 0 0.9rem 1.1rem;
  padding: 0;
}

li { margin: 0.25rem 0; }

.muted { color: var(--muted); }

footer {
  margin-top: 2rem;
  color: var(--muted);
  font-size: 0.95rem;
}

@media (min-width: 900px) {
  html { font-size: 19px; }
  .wrap { padding: 2.75rem 1.25rem 3.5rem; }
}